After a series of attempts to launch intelligent and accessible footwear, Nike introduced the second version of the most technological footwear in the "Adapt" range, which they can automatically adjust to the foot remaining firm at all times. They're called Nike Adapt BB and will cost $ 350 when I get to the store shelves, now in the United States, on February 17th.
This special footwear is characterized by being embedded with a small microchip that connects to a mobile app in which we choose the firmness with which we want the laces to be tense. Once adjusted, you can change as many times as you like, but the system will always remember the measurement and adjust when you start to go. The connection is not wireless, it is via a USB-C cable like that of many mobile phones.
They also have a small internal battery to keep this microchip as well as the tensioner motor. According to the company the battery will last about two weeks between charging and charging, for which you will need to locate them in a wireless charging base that will be included in the box.
According to Nike, they are originally intended to play basketball. Over the last decade, the market for high-end sneakers and design has emerged as a niche of juicy revenue for sports and fashion companies.
Nike Adapt BB.
The new footwear, described by Oregon as "a breakthrough in the fabric, digital, electrical and mechanical technology" and "specially designed for motion," replaces the Nike Hyperadapt 2016, a special edition that cost $ 720 and that went out quickly in the shops.
What's curious about Nike Adapt BB is its resemblance to Nike MAG self-adjustable footwear (Magnetic Anti Gravity) that Marty McFly – Michael Fox used in the film "Volver al Futuro 2" in 1989, which became an icon of pop culture in the late eighties.
These shoes, which came out as a special edition in 2016, had an electroluminescent sole, space-age materials, and a 3000-hour rechargeable internal battery. However, the self-adjusting strings, the prominent feature of the shoe in the film, were not included.
Nike expects this new "reduced" price of the new version to attract a larger number of customers who have left without allowing the earlier version that sold rapidly and whose second-hand market price has reached more than $ 1,500 for a paragraph.
(Source: La Vanguardia)