Wednesday , May 31 2023

Sustainable Journalism »McDonald's to Expand In Tucumán With Digital Technology And AutoMac


Thursday opens in the Tucumán capital a new location in the fast food chain, which will be the first to have AutoMac and an innovative digital system that will offer more comfort and flexibility to consumers.

McDonald's announced the opening of its fourth location in Tucumán, the first to have AutoMac in the province, allowing its customers the opportunity to buy and withdraw orders from the vehicle without the need to enter the restaurant. He'll have the technology next to each other, which allows the attention of two cars at the same time, a system that is only deployed in two locations throughout Argentina.

the new restaurant is located at Av. Belgrano 4658 in the capital Tucumánand will be the first in the city to incorporate the technological innovations already discovered in Buenos Aires, Cordoba, Rosario, Santiago del Estero and Mendoza. It has 4 digital control kiosks with technology touch screen, which gives customers the ability to place their orders without intermediaries and personalize the way they like their favorite hamburger, including dish options or extra ingredients. In turn, the platform includes a new system to withdraw orders much faster through an exclusive menu delivery area, digital signage, tables with USB charging points, sockets and 10 tablets for a complete digital experience.

The opening is in the 2,000 million pesos investment plan until 2019 announced by the company in early 2018, which includes expanding, upgrading on-site experience, opening new jobs and generating jobs. The new headquarters has an area of ​​580 square meters on two floors, with a capacity of 218 seats and an innovator playland for the little ones.

With this inauguration, McDonald's generated around 80 new employment opportunities for young people in Tucumán who entered the labor market for the first time and joins the nearly 17,000 employees working for the company. The brand adds 225 locations across the country and is strengthened as one of Argentina's leading employers in generating the first job.

About Arcos Dorados

Arcos Dorados is McDonald's largest McDonald's franchise in terms of sales across the system and the number of locations. The company is the largest fast food chain ("QSR") in Latin America and the Caribbean. It has the exclusive right to own, exploit and grant McDonald's franchises in 20 Latin American and Caribbean countries and territories including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe , Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad and Tobago, Uruguay and Venezuela. The company operates or franchises over 2,100 McDonald's restaurants with over 90,000 employees and is known as one of the best companies for working in Latin America.

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