Tuesday , February 7 2023

CEO Shaw says "a great opportunity" in launching his own wireless brand


Shaw Communications Chairman and CEO, Brad Shaw, used the media call at the company's 2019 annual meeting to say there was a "great opportunity" to launch a first-class wireless brand.

"[There’s a] a lot of opportunities for us to come to the market, "Shaw said during a media call dated January 17, 2019, answering a question from MobileSyrup.

Shaw added that customers are attracted to "the right network offer" and that the telecom service provider always looks at both ends of the pricing market when they forecast the plans.

"I'm sensitive to make sure we do not jump from one thing to another," Shaw said.

"From now on, we feel comfortable where we are, but we will always look at those things in the future."

In response to a MobileSyrup the question about the possibility of setting up Shaw as the leading wireless service provider while using Freedom Mobile as a medium or low bid, Shaw said "all of these options are opening for us."

Answering a question from Cartt, Shaw said that the broadband offer of the company "is the power, is the story forward."

"Our real focus is to make sure we stabilize the wireline, the broadband pivot, we manage video profitability, we're very comfortable with what it gives us," Shaw said.

Currently, Shaw's company in Calgary owns the Toronto regional player – and the fourth largest wireless subscription company – Freedom Mobile.

Brad Shaw used the same media call to add that the company is now testing Shaw and Freedom Mobile packages at some retail outlets.

"There is doubt about branding and where Shaw Wireless is going," Shaw said.

Shaw acquired Wind Mobile in March 2016, eventually rebranding the company as Freedom Mobile in November 2016.

According to the Shaw report for Q1 2019, 70% of Freedom Mobile customers are in the east, while only 30% of the carrier's subscribers are in the West.

The same earnings report has shown that Freedom Mobile now has 1,468,473 wireless clients across Ontario, Alberta and British Columbia.

The carrier intends to expand its presence in all current provincial markets in 2019.

It is worth noting that Shaw marks for Shaw Mobility and Shaw Wireless in September 2017, suggesting that the company had plans to launch a first-class wireless brand or even re-launch Freedom Mobile again in the future.

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