NEW YORK – Retailers offer much of their Black Friday online deals, but shoppers have yet to show up at malls and stores across the country looking for discounts – and also take the stage.
Kati Anderson said he stopped at Cumberland Mall in Atlanta Friday morning for low clothes for her husband as well as for "followers." Her boyfriend, Katie Nasworthy, also hopes to conclude clothing transactions, but said she went to the mall instead of buying online because she likes to see the Christmas decorations.
Black Friday is expected to be the busiest shopping day of the year, according to ShopperTrak, a technology company. And analysts say Friday sales black should be even higher than a year ago. It is expected to reach $ 23 billion Friday, up from $ 21 billion in the same period last year, according to MasterCard SpendingPulse, which tracks all forms of payment, including cash.
Online shopping is also growing: Adobe Analytics, which tracks spending on top 80 top online stores, said on Thursday that Thanksgiving should reach a record $ 3.7 billion in online retail sales, up 29% the same period last year. From 17:00. Thursday, buyers spent $ 1.75 billion online, an increase of nearly 29% over a year ago. It is expected that the $ 38.0 billion will have been spent online between November 1 and Thursday, an increase of nearly 19% over a year ago.
"We are optimistic, but there is a long way to go," said Marshal Cohen, senior adviser to the NPD Group, a market research firm. He noted that despite the lines to enter the stores Thursday evening, there was a "crazy border" to buy.
"Agreements are available everywhere. They have been available for a few weeks," Cohen said.
Indeed, the Black Friday turned from a single day when people rose early to enter the door in a month of transactions. Many major stores, including Walmart, Best Buy and Macy, are starting their successful Thanksgiving Day negotiations, which has diminished the crowd.
Macy's has pushed such bus deals as 70 percent discounts for vans and 40 percent for boots. Early in the morning, Macy's storied New York shop, which opened all night, had a constant flow of buyers, especially tourists.
"We arrived here at 4:30 am. We could not sleep, so I went shopping," said Shane Wilson, who was visited in London. Buy shoes and boots at 40%. Her next stop was Bloomingdale.
Nicole Battini, from Bologna, Italy, came with a friend at Macy's at 5am after a night of clubbing. Battini looked for shoes, a handbag and a coat. Then he said he would sleep.
"Tomorrow, we go back to the club," she said.
In addition to offers, retailers have also introduced new technologies to facilitate shopping in their stores. Walmart has a new digital map on the mobile app, so buyers can find the exact location of an item in the store. The Kohl app allows customers to take snapshots of products from anywhere and find similar items in the universal store. And customers, frustrated by long pay lines, can check Walmart and other stores with a store vendor.
He visited early Friday morning that more buyers bought the Target application, commanding more than twice as much as last year. Overall, buyers have bought ticket products as large as Apple TVs, iPads and watches. Among the most popular toys deals were Lego, L.O.L. Surprise from MGA Entertainment and Barbie from Mattel. He said the players took video game consoles such as Nintendo Switch, PlayStation 4 and Xbox One.
Buyers are also faced with new free shipping options. Target jumped in front of Walmart and Amazon to provide free two-day free shipping for holidays without any minimal purchase. The Amazon online leader followed, lowering the minimum of $ 25. Walmart still lacks the $ 35 threshold.
With the 3.7-year low unemployment rate and consumer confidence at the age of 18, analysts are planning healthy sales growth for November and December. The National Retail Federation, the largest retail group in the country, expects retail sales in November and December – excluding cars, petrol and restaurants – to grow to 4.8% in 2017, reaching a total of $ 720.89 billion. Sales growth marks a slowdown compared to last year of 5.3%, which was the biggest gain in 2010, but the figure is still healthy.
Amazon in the US is expected to surpass the market and capture up to half of ecommerce sales by the end of the year, according to Bain &
Associated Press Writer Jeff Martin of Atlanta has also contributed to this report.