Thursday , June 1 2023

A Colombian brand of swimwear manually searches for new markets


Bogotá, November 23 (EFE). – Entreaguas Colombia's clothing company presented the latest Stardust collection, which it plans to increase 35% of its production in its over 12 countries, the company's informed sources today.

"At present, Entreaguas is present in more than 12 countries and one of its major projects is Mexico where we have a shop in Tulum and we intend to continue to grow not only with our stores but also with retailers and e-commerce" , said director Natalia Botero.

As part of the expansion process, the brand opened its fourth store in Colombia this month after it had already taken place in Medellin and Cartagena, with a stage where it revealed "Stardust," whose pieces are 100% hand painted.

In the color palette of the collection, the protagonists were neutral with a range of light blushes to darkness, mustard and brick that gave life to classic and other risky shapes.

"The work we create combines different handicraft techniques, involving 17 people on clothing and it takes about 38 hours to finish," Botero explained.

Therefore, he added, understanding that consumers of the swimsuit segment are pretentious and cherish the garments that make them feel unique. Entreaguas continues to bet on what happens manually.

In this regard, Botero said that "every piece beyond being a swimsuit is a work of art," with which the brand already wants to reach more countries and accelerate economic growth created in 2012.

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