Tuesday , March 21 2023

She is the one chosen to "musk" Musk and Tesla



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In the selection process Robyn Denholm to keep "controlled" Elon Musk, Tesla's board of directors met with several executive directors who joined the financial departments of multinational companies.

Those who know Denholm say their sensitive methods may be exactly what Tesla needs.

"Everything in it is rational, reasonable and warm." I'm not surprised to have gotten the job, "said Scott McNealy, co-founder and former president of Sun Microsystems in a phone interview." If Elon listens to it, will be much more successful".

As president of the Tesla Board, Denholm, aged 55, will be responsible for keeping the top executive executive, while driving an electric car maker that is still in a phase of volume expansion, and It is vulnerable to financial failures.

While Tesla has just celebrated a very successful quarter with an exceptional profit, many analysts expect them to be needed more capital increases before consolidating the company.

Denholm began his career in Audit and Accounting at Arthur Andersen and left the company to take up a post in the finance department of the Australian subsidiary of Toyota. He joined the Sun in 1996 and was there for 11 years, where he held a leading position in the pioneering computer company.

On the other hand, Musk, 47, is a classic founder of Silicon Valley, an eccentric visionary that focuses greatly on products. Supervisors have often been executives or led companies in other strategic roles.

A president with experience in finance is not so common, though in Tesla's case there might be a force: relationship with the financial community, which is exactly what the car is trying to improve.

"It seems she is very competent in financial communications," said Jeffrey Sonnenfeld, senior management at Yale School of Management.

"Of the possible options, I think they made the best choice. Its advantages are not his and vice versa," he added.

However, some see Denholm as too close for Musk. As an independent member of the Tesla Council in 2014, he is part of a board he leads he could not avoid irregular actions the CEO this year, including his sad August questions about the possible withdrawal of the company from the stock market.

An agreement with the US Securities and Exchange Commission on this issue provided that Tesla should consolidate its board of directors, criticized for too long because it was too aligned with its multimillionaire leader.

However, Tesla has to move forward with other actions, including the replacement of more than half of the council to attract Managers with manufacturing experience.

After Sun, Denholm worked at the Juniper Networks network equipment manufacturer, where he was executive vice president and head of finance and operations.

His experience in technology is ultimately a good: Tesla machines are constantly receiving new features through different software updates, and the company's batteries are increasingly being sold to utility companies.

Denholm was also a member of the ABB Council, the Swedish-Swiss multinational that closely cooperates with public services.

The board of directors joined Telstra, Australia's largest telephony company in January 2017, as head of operations and took office as Chief Financial Officer on October 1.

His decision to leave the office surprised many; Just last month, he assured the Australian press, through a spokesman, that he is not competing for the position of president of the Tesla. Denholm, who is married and has adult children, lives in Sydney, and it is unclear whether he will return to California to serve as president.

Like Silicon Valley, the Australian business world has a long way to go terms of equality between women and men; Denholm is passionate about more women being dedicated to science, technology and engineering, so she created a scholarship on her behalf in University of New South Wales.

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