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The strong presence of Chinese vehicles at the Bogotá International Motor Show



Spanish >> Economics

Updated on 08/11/2018 – 15:02

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BOGOTA, Nov. 7 (Xinhua) – Sixty auto brands reveal their main charts for the automobile market in the 16th edition of the Bogota International Motor Show.

More than a thousand cars from the largest car and motorcycle manufacturers will be exposed for 12 days at the Corferias fairs in the Colombian capital and among them will be the pavilions of Chinese vehicles.

The launch of Chinese brands such as Changan and Haval took place at the international exhibition.

Issues such as easy financing and comfortable prices for high-quality machines for companies, families and individuals are what these brands offer in this edition of the fair.

Luis Fernando Ortiz, Changan's business manager in Colombia, spoke to Xinhua about the benefits for buyers of buying a car manufactured by the first factory to export Chinese vehicles.

"The Changan brand is one of China's largest brands, with over one million seven hundred thousand units last year, we have four research and development centers in the United States, Japan, England and China in themselves, "the sales promoter informed.

"What characterizes our vehicles is performance and equipment, all made with state-of-the-art technology, and we are betting on sustainable mobility by introducing electric vehicles, hybrid vehicles and atmospheric cars that feed on air when they roll," he added. he.

With four years of participation in the Colombian market and over 58 years of car manufacturing, Changan launches three Bogotá family vans, characterized by versatile equipment designed for all the needs of the world's users.

With this launch, the company, which has been strengthened in the corporate market, hopes to increase the interest of Colombians in this brand, introducing comfortable and efficient cars in the family segment.

Ortiz said that although the conditions on the international product market of Chinese origin have some disadvantages, aspects such as price competitiveness have allowed the car market to continue to grow in the Latin American region.

"We have fairly competitive prices, although we have a tariff problem that damages all Chinese brands, the rates are full, that is, 35%, when comparing vehicles of the same context, our team is superlative," he assured.

"We are indeed at a competitive level, we need people to know us more and that's the invitation, come and meet with Chinese Changan vehicles with finishing and state-of-the-art equipment," he concluded.

The vehicles of these brands have 100,000-kilometer or five-year warranties and are backed by major auto parts distributors who guarantee access to spare parts and maintenance.

Environmental care is reflected in low-emission cars designed to meet the standards that ensure low fuel consumption and increased road performance.

According to Mauricio Isaza, director of Ambacar in Colombia, a company selling the Haval brand in China, the cars of this brand that arrived at the Internacional de Bogotá are five-star in the Euro Ncap system, which guarantees a balanced interaction between the driver and the vehicle.

For Isaza, the interest of this brand for environmental care is a priority when producing different car models.

"Our vehicles are very environmentally friendly, they are very low emission vehicles, all comply with European standards, in fact today we trade our Haval brand in Europe," Isaza said.

The businessman added that "Diesel technology is increasingly downgraded, so we do not have vehicles with this technology, our cars have a start-stop function that stops the vehicle under heavy traffic conditions, which reduces emissions in high cities or densely populated. "

With financial companies that offer buyers advice and comfortable launch prices, these companies hope to increase their presence on the Colombian market and ensure that they meet all the needs of the users, given that their vehicles have been tested for the Andean topographic requirements.

About the launch of its brand at the fair, Isaza told Xinhua that "these vehicles have paralleled and aligned parking assistance, automatic downhill and ascending assistance, robust vehicles developed by the best car parks around the world."

In January-July this year, a total of 4,826 Chinese cars entered Columbia, accounting for 4.2% of the total car market in the Andean country.

According to Colombian car registration authorities, between 2010 and 2017 there were 80,602 vehicles of Chinese origin, located in the car, utility and utilities sectors for private, special and public services.

In turn, the Columbia National Federation of Traders has recently reported that between January and September 2018 there were 175,268 vehicles of all brands, representing a 2.0% increase over the same period of the previous year.

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