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The Hungarian car market is beyond a very difficult year, the unexpected outbreak of the coronavirus epidemic and strict measures taken to prevent its spread have led to an unprecedented decline in sales of new vehicles.
Last year, a total of 1,50072 new cars and commercial vehicles were introduced on the market, down 22.7% compared to 2019.
In this particularly difficult operating environment, Ford sold 18,782 vehicles on the Hungarian car market, down 19.5% year-on-year. At the same time, it is important to point out that, given the total number of light commercial vehicles and vehicles, they still drove in Hungary.
In the car segment, Ford closed in third place with 11,741 registered cars and a market share of almost 9.2 percent, thanks to the introduction of 14 new hybrid models as part of the hybrid strategy announced in early 2020. In addition to of the 125-horsepower and 155-horsepower versions of the new Puma EcoBoost Hybrid, the new Kuga PHEV and diesel MHEV versions debuted in 2020. Since the spring, Fiesta and Focus have also been available in the 1.0 EcoBoost MHEV versions. Explorer Plug in Hybrid with 7 seats, which arrives on the premium SUV market in August, is an ecological alternative, a green license plate among premium SUVs. Partly due to the 7-seater program for large families, despite the general market recession, M-Minibus saw an increase in the B-and C-minivan segments last year. In the minibus segment, 4163 Ford Transit Custom, Tourneo Custom minibuses found owners.
With 7041 light commercial vehicles sold in the light commercial vehicle segment, Ford lagged behind with its performance last year by just 558 and became the market leader, accounting for 32% of the light commercial vehicle market, so almost one in three vehicles The new commercial launched last year was Ford.
Attila Szabó, the new CEO of Ford of Hungary, said that Ford had previously set a target of 14.5% market share in Europe, which it managed to surpass, albeit modestly, by a market share of 14.6%. He pointed out that in Hungary his company managed to gain a much larger market share in the light commercial vehicle segment, which means that Hungary has outperformed.
Ford is preparing for a real offensive model – But rising prices are inevitable
Ford announced at a press conference that a number of newer hybrid and electric models will be unveiled in 2021, with a number of Performance models offered this year as well.
The new version of Puma ST, the sporty and athletic version of the new SUV for urban muscle cars, Ford’s first performance SUV, will arrive on the car market in January.
Also in January, the new Kuga Full Hybrid will be available, complementing Ford’s widest range of electric motors to date, complementing the 2.0-liter EcoBlue hybrid engines and 2.5-liter plug-in hybrid engines.
Versions of the popular S-Max and Galaxy Full Hybrid are also expected in mid-spring.
This fall, Ford’s new all-electric Mustang-inspired Mustang Mach-E will arrive in Hungary. In addition, the Ford Performance family will be strengthened by the Mustang Mach 1, which will arrive this summer.
Ford is also expected to have a thrilling year in the commercial vehicle market, with the introduction of rally-inspired MS-RT sports versions of the Transit Custom and Connect models, the market leader in urban freight and passenger transport, as well as several editions. Ranger’s custom limited. In addition, the single-cab Ranger chassis will reach national dealerships this year.
We will continue our strategy started in 2020, and our new family of hydride products will be expanded with new members – said Attila Szabó, the new CEO of Ford Hungary.
Last year’s pandemic also brought unexpected difficulties to the car industry, which is clearly visible in last year’s results, however we are optimistic and expect the economy to recover again this year and a market expansion of about 10 %.
The executive added.
Attila Szabó also spoke about the fact that, like other car manufacturers, Ford was forced to increase prices on the Hungarian car market, in which factors such as the weakening of the forint, the increase in the world price of raw materials used in vehicles and new technologies used in vehicles caused an increase in costs. He added that the rate of price increase varied from model to model last year, citing Ford Focus as an example, which cost on average 8-10% more in 2020 than a year earlier. He also indicated that this price increase is expected to continue in 2021.
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