Instagram was seen testing Hindi support. The new development could help the Facebook-owned company expand its presence in India, which is already the largest market for the social networking giant that has over 241 million Indian monthly active users. Hindu treatment is not limited only to the basic experience of Instagram, but also to offers such as IGTV that have recently begun to allow for vertical video sharing. However, it appears to be limited to Android devices at its initial stage.
Developer Jane Manchun Wong through a fresh tweet Thursday revealed Hindi support on Instagram. We also could see Hindi support on the latest alpha version of Instagram on one of Android Oreo devices. Experience is initially limited because some of the tags are still in English. For example, the "Next" tab in your profile and the Invite People tag in the Settings menu will not be translated yet in Hindi. There are, however, several areas, including IGTV where the company provided Hindi text.
It's unclear whether Hindi will be available on Instagram for Android and iOS or will be initially limited to Android users only, with the iOS support you'll be following. We have called Instagram for clarity and we will update this space accordingly.
To experience Hindi on Instagram, download the alpha build of Instagram for Android version 220.127.116.11.032 from the APK Mirror. Once downloaded, look for it Hindi from Language option by going through Settings menu.
Support for Hindi on Instagram will be another big step to reach the Indian market. The company has recently brought Instagram Lite, which is especially designed for cheap Android devices. It also added GIF support for direct messages and allowed users to create Instagram stories longer than the original 15-second limit. All of these features are widely used by Indian users.
Instagram is not the only entity that has begun to focus on Hindi to expand its coverage in India. Companies such as Amazon and Google are already turning their products and services into a Hindi-language audience. Instagram mother company Facebook launched a digital literacy library in Hindi, as well as other Indian languages, including Bengali, Tamil, Telugu, Kanannada and Malayalam, to train three lakh Indians in the field of digital security last month. The social network also provides Hindi as one of the major languages to ease the experience for Indian users.