Microsoft seems to test ads in the Mail for Windows 10 application, but has quickly set the project once the media has become windy.
The ads were the most recent one seen by an Italian blog, Aggiornamenti Lumia, who said Microsoft tested this feature in an open preview edition for Windows Insiders. To lose your ads, you'll have to pay for an Office 365 subscription.
Bad news: Email to # Windows 10 receive ads for non-office 365 subscribers! https://t.co/xDELzAClJq pic.twitter.com/gXkQXab5Wr
– Aggiornamenti Lumia (@ALumia_Italia) November 16, 2018
Custom ads were originally coming from Microsoft and appeared when you used the Mail app to open non-work email accounts like Microsoft Outook.com and third-party vendors such as Gmail or Yahoo Mail.
However, Microsoft has been quick to kill the test feature after the media began to report on it. "This was an experimental feature that was never meant to be widely tested and disabled," Microsoft's communications lead Frank Shaw tweeter Friday.
The company also drew the official support document that explained Microsoft's decision to test ads in the Mail application. Before it was removed, the document said Microsoft tested ads for users in Brazil, Canada, Australia and India.
"Consistent with consumer e-mail applications and services such as Outlook.com, Gmail and Yahoo Mail, advertising allows us to deliver, support and improve some of our products," Microsoft said in the document.
The ads were going to appear in the "Others" screen when you accessed Postcards. Only users running Windows Enterprise or Windows 10 Education will be relieved not to see them.
Microsoft did not comment on whether the ads will be returned at a later date. But it was an attempt for a certain period of time; MSPoweruser received a screenshot in July, which showed an AncestryDNA ad running in Mail.
Ads from online email services have become a standard industry practice, but not for operating systems. However, Microsoft has introduced more ads or what it calls "suggestions" in the Windows 10 interface. They can appear in the Start menu and File Explorer, even if you paid for a Windows 10 installation. If you want to stop these suggestions, this the guide can help you.