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TEL AVIV, ISRAEL – Céline Dion, singer singer five times, wants children to have comfortable clothes that fit in neutral colors with simple prints. She said she wants to change her clothes dialogue with her new CELLINUNU collection. The type of fashion line looks like a mixture of letters – the name comes from Céline + Nununu fashion company.

The new clothes have 70 styles without stereotypes for children aged 0-14. Nununu specializes in unisex models and is headquartered in Israel.

"I have always loved Nununu and what they represent" Dion wrote on Twitter Tuesday. "Partnership with [founders Iris Adler and Tali Milchberg] to encourage a dialogue of equality and possibility has so much meaning. "

Dion said he tried to stay away from gender stereotypes, while raising eight-year-old twins, Eddy and Nelson, and 17-year-old son René-Charles.

With regard to the CELINUNUNU line itself, Dion said: "The message I'm trying to overcome is that you raise your children the way you want to raise your children, so you have to decide what's right for them. eliminate the stereotype.

Below we will describe how people feel about the new line of fashion from all angles, including those who have support and criticism.

Benefits of a new line of clothing

Not everyone loves the idea of ​​clothing without a gender designation, but can actually help some children be safer, especially girls. Some of the fashion for today's girls can really be over the top, and parents have complained that shorts for girls are often too short or other items are too mature. It may be disturbing to compare the length of shorts for girls and boys and ask why fewer materials are offered to girls. Drawing back gender stereotypes could actually let girls be girls – instead of pushing them into more mature articles for adults.

The intention of many non-gender-based clothing lines is, in part, the stopping of sexually explicit children. Simple shirts and jeans can be a life saving and can bear children who feel like they must be fashionistas. Céline Dion wants the children to feel comfortable in their own clothes without feeling pressure and the children decide for themselves if they love their pink, they want floral prints or bows and pearls. Nununu has several loose items, but none of his clothes is suggestive at a distance.

Marketing firm Mintel found that 20% of parents with children under 12 who bought children's clothing in the last year support women's neutral clothing options.

Prices can vary greatly in gender marketing

Some of the gender marketing can prune prices – compare men shampoo and shampoo for women, or shaving and shaving machines. Some hygiene products have nothing to do with gender, and often the items sold to women cost more, so it's smart to shop and see how marketing companies' stereotypes could be in an effort to get money you. It might make more sense to buy men's shirts and earn money.

Children's toys can have the same problem: LEGOs, action figures, playing cards, board games and other items have been marketed over the last 20 years to sex. Do the LEGOs have to have some colors to attract more boys or girls, or to kids, just like block games? It's an important question that marketing experts consider to have solved it, but perhaps only children want to play with toys.

Color and marketing history

Fun fantasy: pink was not always the color of choice for girls. An article about women of origin in June 1918 said: "The generally accepted rule is pink for boys and blue for girls. The reason is that pink, being a more decided and stronger color, is better for the boy, while the blue, more delicate and more delicate, more beautiful for the little girl. "The article with this quote was saved at the Smithsonian.

At the end of the day, neither pink nor blue is universally seen to designate a boy or a girl. Worldwide different cultures use colors in different ways: in South Korea pink is common in masculine fashion, blue is the preferred color number one for people all over the globe, but in some blue cultures is a barely recognized color. For a long time, Egyptians were the only culture that could produce blue dyes. In some parts of the world today, blue is not considered ordinary. A research team has worked with the Himba tribe in Namibia and has discovered that there is no word for the blue and green distinction between blue and real.

If we only return for a hundred years, children's clothing has changed greatly – especially for the better. For centuries, the standard practice of Western children was to wear white dresses up to the age of six, which seems to be an attempt to design a kind of inappropriate ghost, but the choice of clothing was no longer practical.

Baby Boomers were the first generation to wear specific gender-specific clothing, according to the Smithsonian. In the mid-1800s, pastel colors, including pink and blue, were related to children's clothes, but not directly to the genre. Several guides before the 1940s suggested that the color of the clothing should be based on the color of the hair or the color of the eyes.

"What was once a matter of practice – you put your baby in white dresses and diapers, white cotton can be white – it has become a matter of" God, if I put my child in the wrong thing, they will grow up perverse, "Jo B. Paoletti, the author Pink and Blue: Saying the girls from the boys in America, he told the Smithsonian in 2011.

For the founders Nununu, Iris Adler and Tali Milchberg in Tel Aviv, Israel, the effort to change children's conventions began a decade ago. The company offers clothes in palette of neutral colors. Designers say that children's fashion must not be silly, agitated or hairy. If you look at the company's website, some beige-pink color is used in some items.

Styles from the company can be better described as land and comfort as a priority.

Clothes can be found at Nordstrom, Bloomingdales, Saks Fifth Avenue and other retailers as well as on the Nununu site. According to designers, the word "Nununu" is what the Israeli parents say to the naughty children.

Critics dissatisfied with non-gender children's clothes

Not everyone agrees with Dion's decision to join Nununu. Thousands of tweeted fans have lost respect for her. Critics have led Nununu to focus on changing clothing concepts. There is concern that clothes make children lose their identity or make them feel confused.

For Adler and Milchberg, which involves gender norms with children's clothing, they do not sit well with them. Mitchberg said he does not want kids to grow, thinking he must play football or play with Barbie dolls. He said these are the things that children should only play if they want to play with them.

When Adler and Milchberg told their friends that they wanted to start a line of unisex children's clothing, they faced ridicule.

"When we started, friends and people we know we say," What? Are you guys in mind – unisex clothes for kids? "Milchberg said in an interview with Vox." You will lose your money and your career. "But I felt this strong," Milchberg said.

Dion first bought the Nununu clothes a few years ago for her children. He joined the company to start a line of clothing last year. The campaign ad was uploaded to YouTube in November and has earned more than 412,000 views. The commercial characteristics of the police face Dion when entering a baby room. Advertising may be a bit misleading (or dramatic) for viewers – so to get an idea of ​​what's in the line-up, here are some pictures.

The courtesy of CELINUNUNU

The courtesy of CELINUNUNU

The courtesy of CELINUNUNU

The courtesy of CELINUNUNU

The courtesy of CELINUNUNU

The courtesy of CELINUNUNU

So is the fashion line for everyone? Probably not. It has a limited amount of articles and some are expensive. Some layers are more than 100 dollars, and something similar could be found at Walmart or Target. Drawings are also limited and may not fit with each child. A whole cabinet based on a line or company would be impractical, but some of it could help expand a child's closet and give them more options. Some of them look great for pajamas.

Most clothes are for comfort, not for formal excursions. If you head to the main Nununu website, it has many more options – including the ballet spindle. You may have a better idea about their company through their Instagram page.

If your children are in Tim Burton's movies, if they like skulls or if they like simple things – not complicated – then these clothes are likely to fit their style. Maybe a little nervous.

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