Sunday , May 16 2021

Ikea: Future of Retail is Online – Industry – Financenet



"We notice that the retail industry is changing at a pace and to an extent that has not been experienced so far," says Jesper Brodin, the head of Ingka Holding.

The company announced its intention to expand its online services and create a new furniture store concept that is better suited to the needs of the inner city. The company hopes that this plan will create up to 11,500 jobs by 2020.

However, at the same time, it is expected to also eliminate 7,500 Ikea workstations, generating in real terms 4,000 new jobs.

Ikea explains that as people continue to go to the furniture stores, this concept will become less popular in the future and, possibly, even old-fashioned.


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