BEIJING: Dolce & Gabbana, the founders of the Italian fashion house, apologized to Chinese customers Friday as a row of offensive racial posts and its products were pulled by Chinese e-commerce platforms.
In an attempt to save his reputation on the most important luxury market in the world, Domenico Dolce and Stefano Gabbana have exceeded 1 minute 30 seconds of my culpable saying "Sorry" in Mandarin in a video posted on a social media platform in China.
"Our families have always taught us to respect different cultures around the world, and for this reason, we want to ask forgiveness if we have made mistakes in your interpretation," Dolce said in Italian.
"We want to say bad to all Chinese people around the world, many of whom are, and this apology and message is very serious," Gabbana added.
It was posted on the official Weibo brand account, the popular media platform in China, like Twitter, where nearly a million followers.
The company has already written excuses about Weibo earlier this week after the scandal has prompted Dolce & Gabbana to cancel a fashion show in Shanghai.
The controversy occurred this week after Dolce & Gabbana posted short clips on Instagram, showing a woman eating pizza, spaghetti and cannoli with chopsticks that some consider culturally insensitive.
But it grew after screen shots of a supposed chat by a user of Instagram with Gabbana, who used five smoky poems to describe China and launched insults in the country and its people.
The company said his account and that of Stefano Gabbana had been hackers and that his legal office was investigating the matter.
Despite the previous excuse, Italian home appliances have disappeared from several Chinese e-commerce platforms.
A spokesman for the Suning.com retail giant has said it has removed all Dolce & Gabbana products after the incident.
Also, brands could not be sought on Taobao and JD.com retail giants. The two companies did not respond to the comments requests.
The Chinese netizens were not convinced by the latest excuse, the video with over 100,000 comments about three hours after being posted.
"They kneel their precious heads at renminbi (yuan) then," a Weibo user commented on the apology.