A serious debate about Twitter broke out in connection with white influences from social media who "pose" as bi-socialist women to get a greater number of watchers, with dozens of users joining to express themselves the horror of behavior.
The subject earned her first attention last week when a Twitter user accused a 19-year-old Swedish model and a 19-year-old Emma Hallberg to darken her appearance and change her hair to look blacker or biracial .
Revelation has triggered an online conversation about the appropriation of culture and what can be considered as black.
In the images she shares with Instagram, Emma seems to have a deep tan, full of lips and clean hair, despite being white.
But other images and videos show that they apply the foundation more darker shades than her skin to get that tan look.
One of Emma's followers also revealed last week that the influencer slept in braids to give his hair the texture, but the person was not sure if this would have been black.
Inspire, someone sent Emma to her Instagram account about the color of her skin.
"Hey, Emma is true you're white … and you can just make a colorful person?" the message has been read.
Emma, who has more than 200,000 followers at Instagram, replied: "Yeah, I'm white and I never claimed to be anything else … I do not" pose "like a colorful person as you say. I was trying to be or look black. I was born with a pure natural hair and my skin becomes very lightly tanned in the sun! "
But this explanation did not calm people who thought the woman had gone out of her way to look biracial.
In an interview with Buzzfeed, Emma explained the controversy and why she believes these allegations are false accusations of her appearance.
"I was sad that some of my natural features hurt and upset people," she told the news site.
"I was also upset and scared that I can not look like I look naturally without receiving false accusations, hatred and threats. [to] show my passion for makeup and fashion. "
Emma also claimed the news site that she never uses the young woman and has a "deep tan".
But not everyone has accepted this answer, including a person who said he is also from Sweden.
"I am 100% Swedish like her," wrote a woman named Amanda. "There is no way in hell that is her natural bronze.
"I would not even have bronze with three layers of bronze, because we are white, plus only two months to tan in Sweden, it is cold and closed to 90% of the time."
DailyMail.com contacted Emma for a comment on these recent affirmations.
Of course, Emma is not the only influencer who could be attacked for what became known as "black fishing" – which means being a black or bi-racial person of light skin.
Another influencer who has entered the spotlight in the past year to be featured as biracial is Victoria Waldrip, 18, known online as Woah Vicky.
She was the center of controversy last year over claims she made she is black. She was also accused of constantly joining black culture in movies and pictures. The policeman even went to make a test to prove his legacy.
The conversation last week inspired a woman named Wanna Thompson, who is an independent writer, to start a Twitter thread calling other white influents who are supposed to be biracial or black women.
"We can start a thread and post all white cosplaying girls as black women on Instagram," she wrote.
"Let's get them out of the air, because this is ALARM".
Many followers have commented on her thread with her own examples of women about the social patterns of exaggerated patterning typically seen on a black woman – including her older lips, tanned skin and curly hair.
In an interview with HelloGiggles, Wanna explained why this conversation was important to bring to light the people who could follow these women online.
"White women want the benefits of being black without having to deal with the responsibilities that come with it," she said.
"They see the features that black women are blessed to have and they practically do everything to get it. This form of black is even more offensive because it does not even try to hide it."
You want to hope that these online conversations will help people realize the trends of black women who have catapulted into the beauty and fashion industry.
"It is clear that a lot of black women are overlooked for white women, but I think the narrative will change because I refuse to remain silent on this matter," she said.