Sunday , October 2 2022

TV 2 moves the next Skavlan program to Saturday night


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It moves from Friday evening to Saturday at 22:00.

After Skavlan on Friday, TV 2 announces that next week they will be moved from Friday evening, Saturday, November 17, 22:00.

This is because Norway's national football team plays international football on Saturday night against Slovenia, quoting Nettavisen, head of media and TV TV 2, Jan-Petter Dahl.

Since the national match is also broadcast on TV 2, the channel selects to move Skavlan on Saturday.

"The skull comes after. Let's dance on Saturday," says Dahl to Nettavisen.

Rate of non-compliance

Since Skavlan has moved from NRK to TV 2 this season, the numbers have failed in the otherwise popular program.

WINNING WINNING: Anne Lindmo won the fight against Fredrik Skavlan Friday night this fall.

Terje Pedersen
NTB scanpix

Talkshow King Fredrik Skavlan began with 440,000 viewers when the season began this fall, while last week was only 238,000. Then, with the most discussed man of the week, Krnut Knut Arild Hareide is on the chair.

"TV war" with Lindmo, who is at NRK on Friday evening, has been superior to now.

Read: Number of shocks for the scale

A week ago, more than 583,000 viewers saw Anne Lindmo's talk show that same night with Skavlan.

This corresponds to a market share of 59% and is 67,000 more viewers than the previous week. Then "Lindmo" had 754,000 viewers on NRK and a market share of 55.2%.

He will not evaluate Saturday

Dahl points out, however, that the shift to Saturday night is not permanent.

– Would you think to send Skavlan on Saturday if it turns out the number will increase on the next weekend?

"I did not consider anything but that it would be at the same time as in the autumn, on Friday night, Dahl responds.

Marianne Massaiu is media head of media agency MediaCom and believes that TV 2 should not exclude Saturday as a new broadcast day.

"There is a good opportunity for TV 2 and you can see what you can do with this move. If it does better, it is natural that there will be a lasting change, Massaiu says at Nettavisen.

Delivered Friday at SVT

He says the next weekend program will be presented at SVT on Fridays as usual.

DISTRIBUTION: Jan-Petter Dahl in TV 2.

Alex Iversen, TV 2

– I also took the film Skåla on TV 2 Sumo on Friday afternoon, as we always do.

Read also: Lindmo beats NRK-Skavlan: – Very strong of Lindmo

"Are you afraid of seeing more numbers when SVT sends the program one evening before you?

– No, why should I? There is probably a limited number of Norwegians that are included in Swedish television, Dahl said.

From an economic point of view, Skavlan does it well. When Anne Lindmo and Fredrik Skavlan worked in the NRK, Skavlan served nearly 13 times more than Lindmo.

Read more: Fredrik Skavlan breaks Anne Lindmo

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