The Feast of the License Day in China, which takes place every year on November 11, once again registered an Internet record in that country.
In 24 hours, sales were made for US $ 30,800 million, an increase of 27% over last year's edition. Over 180,000 Chinese and foreign brands participated, over 1,000 million orders were delivered for product deliveries, and more than 40% of consumers bought foreign brands (Japan, the United States, South Korea, Germany and Australia ).
International companies such as Apple, Dyson, Kindle, Estee Lauder, Oréal, Nestlé, Gap, Nike and Adidas had a strong presence in Chinese consumer purchases. Strictly speaking, they are sold from mobile phones to food and beauty products, among others.
The Alibaba platform, which runs the operations, has surpassed its own record by $ 27 billion, according to Fernando Vilella, an Agribusiness professor at the University of Buenos Aires (UBA), an agribusiness professor in China. .
Vilella noted that in one day sales of the web platform accounted for half of Argentina's total exports in one year, or about 60,000 million dollars.
We still do not know how Argentina did in this online sale made in China. In the last year's edition, in Vilella's opinion, at 2am, Argentinean shrimp was no longer available for sale, and at three o'clock the same thing happened as Malbec wine. According to the expert, this year, Argentina's embassy in the country, responsible for Diego Guelar, has made improvements in national product logistics.
In various meetings with agro-industrial chains, President Mauricio Macri encouraged Argentinian companies
to participate in that feast to be able to sell more in China.
It is worth remembering this
"Soltero Day" is a day with discounts like Black Friday in the United States, although this event sells four to five times less. The celebration arose between a group of students from Nanjing University in the nineties as a way to counter Valentine's Day. They chose the date because they consist of four numbers one -11 / 11-, a symbol of loneliness. Alibaba saw the opportunity and registered the brand in 2009: Double 11.
Sales have strong support in the middle class of China. Today, the entire Chinese middle class is 300 million and will be 500 million by 2030, according to different estimates.
Despite the number of single day sales in China, only 17.5% of the trade is electronic. "In the future, people's lifestyle will change with the development of new technologies and business models," said Daniel Zhang, Alibaba Group CEO.