Consumer associations in seven European countries, including Slovenia, intend to file complaints with state intelligence commissioners against Google's technology giant for violating the EU's general data protection regulation (GDPR).
According to a poll conducted by the Norwegian Association of Association, there is a controversial way of tracking the location of Google users.
The Slovenian Consumers Association (ZPS) announced today that it will file a complaint with Google about the GDPR violation for the information commissioner due to the user location tracking method. In addition to ZPS, it plans to file complaints with the competent federations in Norway, the Netherlands, the Czech Republic, Poland, Sweden and Greece.
In Denmark, he intends to report informally the controversial practice, and in Germany he plans to file a lawsuit against Google. The Organization for Transatlantic Consumer Dialogue will warn the US Federal Trade Commission of controversial practice.
"Location data can reveal many things about users, such as religious and political beliefs, health and sexual orientation" stressed in the European Consumer Organization (Beuc).
Google's Android operating system runs over two billion smartphones around the world. By doing so, Google uses different tricks to allow users to keep track of the location, but does not provide clear information about what the switching function means. The collected data can then be used in a wide variety of ways, including targeted advertising.
Consumers are not familiar
ZPS warns that consumers are not aware of the extent of collecting and using their personal data because of unfair practices. In addition, consumers do not have the right to share location information with Google. ZPS considers these practices to be incompatible with GDPR, as Google does not have a legal legal basis for the processing of such personal data.
A study carried out in particular by the Norwegian Consumer Association shows that users' consent to the processing of personal data is not free in relation to the specific circumstances. In addition, an entity can not rely on a legal basis of legitimate interest due to the significant and intrusive effect of tracking the site on individual rights and freedoms.
"These are issues that affect all Google users in Europe, we need a strong and coordinated enforcement of these rules. They should not be allowed to undermine their rules, they simply elude rules, no matter how big or the global is the company, " he warned Matjaz Jakin from the ZPS Legal Office.