Lipton Ice tea launches the new 1.5 liter plastic bottle presentation to participate in family consumption and to strengthen its leadership in the Ready to Drink Tea category. The new packaging is available in the flavors of the brand, Lemon and Peach.
Isabel Bohorquez, Juice and Tea Manager at Pepsi-Cola Venezuela, commented: "We innovate with this presentation to compete in the main segment of the market, ideal to consume in the home and divide them.The new Lipton 1, 5 liters strengthens consumer preference to the brand and generates greater proximity and connection. "
This launch is supported by a communication campaign that strengthens the attributes of the naturalness brand, the tea expert and self-expression, and communicates the main advantages of packaging, namely that it is able to share them. The campaign began on November 11 in the main channels of television and cable, radio, social networks and outlets.
Now the Lipton portfolio Ice tea offers two packages to meet the different consumer occasions: the 500 ml bottle and the new 1.5-liter presentation that is already available across the country and sales channels.
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