A variety of celebrities have vowed to boycott Dolce & Gabbana as a result of controversy over racism caused by the last designer's campaign.
In videos posted to Instagram's luxury home account earlier this week, the "DG Loves China" campaign included an Asian model trying to eat Italian food with sticks.
Many have condemned the designer after launching videos, describing the campaign as "offensive" and advocating "false stereotypes."
"It's trying to target China, but it's playing a parodied vision of what modern China is not … a gag for fun," wrote the fashion account Instagram Prada Diet in a caption that accompanies a video from the campaign.
After the videos were taken out of Dolce & Gabbana's social accounts, Diet Prada shared screenshots from an alleged conversation between Stefano Gabbana and Instagram user, Michaela Phuong Thanh Tranova, in which the designer seemed to make appalling comments about the Chinese people and Chinese culture.
While Gabbana claimed Instagram's account was hacked and the messages were not sent by him, a number of celebrities have committed to boycott Dolce & Gabbana in connection with the campaign and controversial comments.
"As we have publicly and privately expressed, Western brands trying to enter and expand in China should be aware of Chinese cultural sensitivities," wrote Angelica Cheung, editor-in-chief of Vogue China, conformable WWD.
"Instead of dictating everything from headquarters, they would gain much from listening to the views and views of their Chinese teams."
In accordance with South China Morning Postthe actor and singer Chen Kun arrived in Shanghai on Wednesday morning to attend the "Great Show" podium in the Italian fashion house to be held that night.
However, he later stated that he would no longer participate in the show.
Actor Dilraba Dilmurat, who became an ambassador for Dolce & Gabbana in February, also revealed he will not attend the event.
"I'm proud of the best possible homeland. My motherland is above all!" She wrote on the Weibo social media platform.
Other celebrities expressing opposition to the campaign include actors Zhang Ziyi and Li Bingbing.
Moreover, the Dongfang Binli model agency said 24 of its models were tied together to retire from the Dolce & Gabbana show.
As a result of the reaction she received, Dolce & Gabbana later revealed that the admiral to be held was canceled.
"Our dream was to bring to Shanghai a tribute event dedicated to China, which tells us our history and vision," the company wrote in a statement.
"It was not just a fashion show, it was something we created especially with love and passion for China and for all the people around the world who love Dolce & Gabbana."